GALAXY Tab S8 ULTRA

CHALLENGE

Galaxy Tab was launching their biggest flagship tablet yet at an impressive 14.6”. The problem: consumers really didn’t understand why bigger was better.

AUDIENCE INSIGHT

After exposing our audience to this bigger-sized tablet, we found it defied their expectations. It inspired them to rethink how they work & played on tablets: more ambitious multitasking, life-sized video calls for connecting with others, and a bigger canvas for their creativity. And at the same time, they were exiting the pandemic with big ambitious projects, which this tablet could help them achieve.

STRATEGY

Go big with your work & play in 2022

CREATIVE

For these surreal launch and product intro films, we showed how Tab S8 Ultra expands what’s possible. Everything an artist creates is fantastically extended from painos to stages, all to show how much better work & play is with a bigger screen.

RESULTS

TBD

ROLE

Audience Research / Creative Brief / Testing