PS4 X STAR WARS

CHALLENGE

Leverage our partnership with the biggest game of 2017 - Star Wars Battlefront II - to sell millions of PS4 over the holiday season. The only problem: competing with the noise of a new Star Wars movie along with numerous Star Wars product tie-in ads

INSIGHT

Battlefront II uniquely gives Star Wars fans what they have always dreamed of: the ability to fight as their favorite heroes in the franchise’s epic battles

STRATEGY

Live out your Star Wars hero fantasy on the PS4

Creative

Star Wars fans all know from a young age whether they’re on the light side or the dark side. Our film shows this rivalry of two fans from childhood to adulthood - all culminated in living out this conflict in Star Wars Battlefront II

Results

• PS4 was the best-selling console of 2017

• Outperformed norms for key brand metrics: ad appeal, novelty, brand linkage, product interest (console and game)

Role

Testing and Refinement