PLAYSTATION CLASSIC

Challenge

Unseat the gaming the nostalgia king Nintendo by launching the PlayStation Classic - a mini PS1 throwback

Insight

PS1 launched gaming into the modern era with 3D graphics, CD-ROMS, dual analog controls, and genre-defining games as the blueprint for all that was to come

Strategy

Feel nostalgia for where gaming greatness began

Creative

A big bang story for gaming, starting in 8bit and leading to the beloved PS1 games fans remember

Role

Creative Brief / Testing